SPIN: Situation-Problem-Implication-Need are the classifications of different consecutive questions between a sales person and a client. SPIN is not only just a questioning technique, it is not only a highly professional way to execute sales talks. SPIN does not only allow sales people to understand their customers’ working situation, to disclose hidden problems with their current research procedures and processes or to convince their customers of the need to buy their product. SPIN can also help sales people themselves to understand the features and benefits, the specific and unique selling points of their own products in comparison to competitive products. So, SPIN is beneficial for both parties sales people and customers to understand and to discover new products. Learn more about SPIN in Chrystal Biosolution’s sales trainings: https://crystal-biosolutions.com/eventer/spin-questioning-technique-basic-open-class/edate/2020-10-27/
