Unstable global economy, always-aggressive competition, increased customer sophistication, decreased need for information and support and growing price sensitivity are critical factors which typically stress the relationship between supplier and distribution partner. On top of that, false selection of poor-fit distribution partners, misaligned objectives, mal-communication, mismanagement and other conflicts can derail the relationship before it had even started, leaving the door open for competitors to replace your business. A professional channel management approach is crucial to encounter such problems and adverse circumstances and efficiently combat competition. – Crystal Biosolutions supports you to evaluate current channels, qualify new partners and manage and coninuously monitor performance of existing distribution partners. www.crystal-biosolutions.com