Cobbler, stick to your last! – During pandemia times, sales people who normally used to be in the field 4-5 days per week, are forced to relocate their activities to the office desk. And companies tend to pass administrative and other non-sales activities on to sales reps. However, sales people want and should sell. Other departments have different responsibilities and should focus on the non-sales-related tasks. It is important to first develop an awareness of which tasks have to do with sales and which not. Crystal Biosolutions takes over specific marketing tasks to free sales personnel for their original determination which is selling.